Bolon - Hailey Bieber

Created for Bolon Eyewear during their international campaign with Hailey Bieber, this project was shot in downtown Los Angeles as part of a larger fashion production directed by Hunter & Gatti.

The film captures the atmosphere around the campaign, combining behind-the-scenes moments with a directed interview to create a more intimate view of the collaboration. Set against the energy of Los Angeles, the piece reflects the scale of a global eyewear campaign while keeping the focus on Hailey’s presence, the product, and the world built around the shoot.

It remains a memorable project from my early commercial work—an opportunity to contribute to an international fashion campaign for one of China’s leading eyewear brands, alongside a highly regarded creative team.